Gran Hermano 12 launched on October 17, 2010 and ended on March 10, 2011, making it the longest season of Gran Hermano to date, just lasting a day longer than the previous series. It took place after Gran Hermano: El Reencuentro. This is the twelfth Spanish edition of the reality franchise Big Brother. The main show which consists of nominations and evictions are known as the Gala and El Debate, a weekly spin-off show, where recently evicted housemates will return. The tag line for this edition is "La Cuarta Dimensión" (The fourth dimension). The grand prize this season is €300,000.