Groundswell (book)
Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011. The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies.
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Groundswell (book)
Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011. The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies.
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Groundswell is a book by Forre ...... about products and companies.
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Dewey Decimal Classification
303.48/33 22
ISBN
978-1-4221-2500-7
LCC
HC79.I55 .L48 2008
non-fiction subject
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23,488,469
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971,014,841
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author
Charlene Li and Josh Bernoff
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congress
HC79.I55 .L48 2008
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country
United States
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dewey
genre
Non-fiction
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language
English
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name
Groundswell: Winning in a world transformed by social technologies
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oclc
172,980,082
publisher
release date
subject
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publisher
Harvard Business Press
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Groundswell is a book by Forre ...... about products and companies.
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Groundswell (book)
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Groundswell: Winning in a world transformed by social technologies
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