Hae Un Lee (born 1942) is an American businessman and the chief executive officer of Lee's Discount Liquor, which he founded in Nevada in 1981, after immigrating to the United States from South Korea a year earlier. By 2006, the company had become the largest alcohol retailer in Nevada. As of 2017, it operated 22 locations statewide. Lee is a well known philanthropist in his hometown of Las Vegas, where he also owns the Koreatown Plaza shopping center.