The 1950s were a decade known for experimentation with new styles and culture. Following World War II and the austerity years of the post-war period, the 1950s were a time of comparative prosperity, which influenced fashion and the concept of glamour. Hairstylists invented new hairstyles for wealthy patrons. Influential hairstylists of the period include Sydney Guilaroff, Alexandre of Paris and Raymond Bessone, who took French hair fashion to Hollywood, New York and London, popularising the pickle cut, the pixie cut and bouffant hairstyles.