Hans-Joachim Frey (born 10 June 1965, in Gehrden, Lower Saxony) is a German cultural manager. From 1997 to 2007 he was Artistic Director of Operations and Director of Opera (from 2003) at the Semperoper in Dresden from 2007 to 2010 and general director at the Theater Bremen. In January 2013 he was responsible in the European Capital of Culture in Linz / Austria as a board director and artistic director of Liva, where he was also on the Bruckner House, the International Bruckner Festival and the clouds of sound.