Herschend Family Entertainment (HFE) is a privately owned themed-entertainment company that operates several theme parks and tourist attractions within the United States, and as of 2021, one aquarium in Vancouver, Canada. Founded by Jack and Pete Herschend of Branson, Missouri, in its early years HFE was simply known as Herschend Enterprises. In the 1980s the name was changed to Silver Dollar City Inc., and in 2003, the company gained the current name. HFE is currently headquartered in Peachtree Corners, Georgia. The company's mission is to "Create Memories Worth Repeating."