Heuristic-systematic model of information processing
The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources (i.e., to rely on heuristics), thus affecting the intake and processing of messages. HSM predicts that processing type will influence the extent to which a person is persuaded or exh
Attitude changeAweCognitive-experiential self-theoryDual process theoryElaboration likelihood modelFunctional attitude theoryHeuristic-Systematic ModelHeuristic-Systematic Model of Information ProcessingHeuristic-systematic modelHeuristic-systematic persuasion modelHeuristic systematic modelOutline of communicationSander van der LindenShelly ChaikenSleeper effectTransportation theory (psychology)
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Heuristic-systematic model of information processing
The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources (i.e., to rely on heuristics), thus affecting the intake and processing of messages. HSM predicts that processing type will influence the extent to which a person is persuaded or exh
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Das Heuristic Systematic Model ...... ozess-Theorien der Persuasion.
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The heuristic-systematic model ...... f the same concepts and ideas.
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Das Heuristic Systematic Model ...... ozess-Theorien der Persuasion.
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The heuristic-systematic model ...... h a person is persuaded or exh
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Heuristic Systematic Model
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Heuristic-systematic model of information processing
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