Hollaback! is a nonprofit organization to raise awareness about and combat harassment, both online and in-person, through intervention trainings, a photoblog, and grassroots initiatives. In May 2010, co-founder Emily May became Hollaback!'s first full-time executive director, and the organization successfully raised close to $15,000 on the internet fundraising platform, Kickstarter, to fund the development and release of the Hollaback! iPhone application. Since then, the organization has received funding from New York Women's Foundation, the Ms. Foundation, Voqal, the Knight Foundation, Ashoka, and the New York City Government.