Holland's Next Top Model (often abbreviated as HNTM and previously subtitled Modelmasters: Holland's Next Top Model from 2006-2007, signifying the show's partnership with the agency) is a Dutch reality television series, produced by Endemol, based on Tyra Banks' America's Next Top Model. The series began airing in November 2006 on RTL 5, and has enjoyed a fair amount of success in the years since its inception. It has been relatively effective in its mission to find new talent, most notably with discoveries like those of cycle 4 contestant and finalist Patricia van der Vliet, cycle 5 winner Tamara Weijenberg and cycle 7 runner up Sanne De Roo.