HomeAdvisor is a digital marketplace formerly known as ServiceMagic. Its aim is to connect homeowners with prescreened, local service professionals to carry out home improvement, maintenance and remodeling projects HomeAdvisor incorporates home improvement project planning resources like True Cost Guide, where customers can view average project costs. It is free to homeowners, and a paid network for service professionals. According to the company, professionals registered on HomeAdvisor network are prescreened and must pass criminal and financial background checks.