IKON Philippines is a reality singing competition which searches for a champion among existing or established artistes rather than among new, unknown starlets as in other such singing competitions. The programme was co-launched with and in late 2006 as an initiative to search for an artiste who can represent the country in the regional (ASEAN) level. The verdict is determined by 70% of jury marks and 30% SMS. Ikon Philippines began its run on in June 2007, and is hosted by Asia Agcaoili. On August 5, 2007, both Vina Morales and Kjwan won the First Ikon Asean in their respective categories.