Jackson Advocate is an African-American weekly newspaper in Jackson, Mississippi, founded in 1938 by Percy Greene. Greene, a veteran of World War I and a Civil Rights leader in the 1940s and 1950s, was determined to make a contribution to the struggle of African-American people in the South during a time when they were severely oppressed by legal segregation and Jim Crow laws. In 1940 Greene and 30 other publishers formed a consortium of African-American newspapers to bring relevant information to black readers in the USA. That association led to the Negro Newspaper Publishers Association, which promoted coverage of injustices against and accomplishments by African Americans. In 1978, became the owner and publisher of the Jackson Advocate, positions which he held until his death aged 80 i