Jade Cerisa Lorraine Goody (5 June 1981 – 22 March 2009) was an English television personality. She came to public prominence in 2002 when she appeared on the third series of the Channel 4 reality show Big Brother. She went on to star in her own television programmes after her eviction from the show, which in turn led to her launching a variety of products under her own name. Immediately criticised by the British press for her perceived lack of decorum and intelligence, Goody was dubbed by multiple outlets as "the most hated woman in Britain". The country's celebrity magazines were less derisive, publishing reports of her affable nature and competent school performance from those who knew her.