James G. Webster

James G. Webster (born 1951) is a professor and audience researcher at Northwestern University. Webster's publications have documented patterns of audience behavior, sometimes challenging widely held misconceptions. He has also made foundational contributions to audience theory and the methods of audience analysis.

James G. Webster

James G. Webster (born 1951) is a professor and audience researcher at Northwestern University. Webster's publications have documented patterns of audience behavior, sometimes challenging widely held misconceptions. He has also made foundational contributions to audience theory and the methods of audience analysis.