Joe Fresh is a fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. The label includes adult and children's wear, shoes, handbags, jewellery, beauty products, and bath items. Joe Fresh is available at over 300 Canadian supermarkets and superstores, in addition to standalone locations. The J.C.Penney agreement was dismantled in 2015, with the companies making the decision not to renew their existing distribution agreement, which expired on January 30, 2016. The Fifth Avenue store closed in 2015.