Journal of Marketing

The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are Harvard Business Review (1920), Journal of Retailing (1925), and Journal of Business (1928).

Journal of Marketing

The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are Harvard Business Review (1920), Journal of Retailing (1925), and Journal of Business (1928).