K3 is a Belgian-Dutch girl group with a Dutch-language repertoire and primarily enjoyed by pre-and adolescent children. The group's name is derived from first letters of the three original members' first names: Karen Damen, Kristel Verbeke and Kathleen Aerts, but the current line-up is composed of Hanne Verbruggen, Marthe De Pillecyn and Klaasje Meijer. The band's rise to fame surprisingly came without any airplay from the regular music television channels like MTV and are directed towards kids and chose to market itself directly to children via cartoon channels.