KLUV (98.7 MHz, "98.7 K-LUV") is a commercial FM radio station licensed to Dallas, Texas, and serving the Dallas/Fort Worth Metroplex. KLUV is owned by Audacy, Inc., and airs a classic hits radio format. The K-LUV name on 98.7 was a holdover from an adult contemporary music format from the early 1980s. Even though the moniker is pronounced K-Love, the station's name pre-dates the national K-Love Radio Network, which carries a Contemporary Christian format. To avoid confusion, that network is not heard in Dallas.