Karmarama is an advertising agency based in London and founded in 2000. Karmarama was launched by partners Naresh Ramchandani and Dave Buonaguidi in May 2000. Prior to Karmarama they had worked together at HHCL and were creative directors of the London office of Chiat/Day before launching the first advertising agency co-operative St.Luke’s. Buonaguidi then left to be the Creative Director of Channel 4 before teaming up with Ramchandani again two years later to launch Karmarama. They created famous campaigns for Selfridges Tokyo Life before merging with Outfit Communications and Ben Bilboul whom they knew from his role running the IKEA account at St.Luke’s. This led to the renewed relationship with the IKEA account. The agency also began working with clients including Unilever and Heineken.