The King of the Ring tournament is a professional wrestling single-elimination tournament held periodically by WWE, a Connecticut-based professional wrestling promotion. Established in 1985, the winner of the tournament is crowned the "King of the Ring." Some wrestlers have incorporated this into their character, such as adorning king's attire and acting and speaking with a regal attitude; for example, after winning the 2006 tournament, Booker T became King Booker and maintained that character over the next year. Only one tournament awarded an additional reward, which was the 2002 tournament where winner Brock Lesnar received a match for the WWE Undisputed Championship. The tournament is also notable for beginning Stone Cold Steve Austin's rise to stardom after he won the tournament in 199