The KP500 (marketed as LG Cookie, or Cooky in South Korea) is a touchscreen mobile phone. LG targeted the entry-level touchscreen market keeping the cost of the Cookie as low as possible by omitting some of the features found on high-end products like LG Renoir, such as GPS, 3G or Wi-Fi. It was announced on 30 September 2008. The phone was originally released in four colors: Black, Vandyke Brown, Anodizing Silver, and Elegant Gold. This was later increased to ten colors including white, pink and purple.