LS-R, or the Layer-Selection-Type Recordable Optical Disk, is the term coined by Hitachi in 2003 for a next-generation optical disc technology which allows much larger data storage densities than DVD, HD DVD or Blu-ray Disc, by allowing the use of many data layers in a single disc. In previous optical disc technologies, relatively few data layers can be incorporated in a single disc, since the reflections from the different layers interfere with each other. However, in LS-R, only the layer of interest generates a reflection, meaning that very many layers can theoretically be stacked in the same disc. This feat is accomplished by an electronic "selection" mechanism, whereby each data layer is coated with electrodes and only the electrodes associated with the layer of interest are activated.