La Vega Central, also known as the Feria Mapocho (Mapocho market), is a market located at the far south of Recoleta commune in Santiago de Chile, almost at the north bank of the Mapocho River. A wide variety of products are sold in its surrounds, principally fresh fruit and vegetables from the Chilean Central Valley. La Vega Central is also home to over 500 dairy, meat, goods and merchandise stores, and offers a variety of Chilean cuisine. Today, hundreds of thousands of people pass daily through La Vega's 60,000 square meters of stalls. La Vega Central has now achieved iconic status in Chile's capital. A long-time vendor at the market was quoted as saying, “Markets nowadays compete (for customers) by using marketing, but La Vega has never had to resort to this. It subsists on its own crea