Lilly Ajarova is a Ugandan conservationist and tourism expert. She is the chief executive officer of the Uganda Tourism Board (UTB), the Ugandan government agency that is charged with promoting the country as a tourism destination. She was appointed to that position on 10 January 2019. Before that, from 2005 until 2019, she served as the executive director of Chimpanzee Sanctuary & Wildlife Conservation Trust, the owner/operator of Ngamba Island Chimpanzee Sanctuary, on Lake Victoria.