The MTV Europe Music Award are awarded in a series of categories, each of which isolate a specific contribution to the recording industry or geographical region. Firstly awarded in 1994, in its originating idea, was to promote European local artists, become since 2011 an occasion to honor artists not only from the EMEA region. In 1994 MTV acknowledged local European artists by introducing Local Hero award. Award was discontinued, but since 1998 there was a process of adding awards to regional musicians, starting with United Kingdom/Ireland, Italy, Germany, and Nordics. In 2000 MTV launched awards to French, Spanish, Polish, Dutch. Within the next couple of years, the number of regional award categories systematically increased by adding awards to the musicians from Russia, Romania, Portuga