A non-alcoholic mixed drink (also known as virgin cocktail, boneless cocktail, temperance drink, or mocktail) is a cocktail-style beverage made without alcoholic ingredients. Cocktails rose in popularity during the 1980s, and became increasingly popular in the 2000s. The use of cocktails has proliferated deep into the drinking culture. Those who did not drink alcohol found themselves in a situation where other drinks, by comparison with cocktails, were generic non-alcoholic drinks. Because of the demand for more visually and aesthetic appealing drinks than normal soft drinks, the concept known as "Mocktails" was born.