The London Eye Pier (or Waterloo Millennium Pier) is directly in front of the London Eye Ferris wheel on the South Bank of the River Thames in Central London, England. It is served by various river transport and cruise operators. It should not be confused with the former , on the opposite side of the river on Victoria Embankment next to Waterloo Bridge, which has since been renamed the Tower Lifeboat Station and has been the base for the RNLI's Thames lifeboat service since 2006.