Louder Than Life is an annual rock festival that takes place in Louisville, Kentucky, United States. It is produced by Danny Wimmer Presents. Originally hosted at Champions Park, it moved to the Highland Festival Grounds at the Kentucky Exposition Center in 2019. The first festival was in 2014 and lasted two days. It was eventually expanded to three. Two festivals were cancelled: 2018 due to bad weather and 2020 because of the coronavirus. The festival is known for featuring whiskey, craft beer, gourmet food, and multiple exhibits. The 2015 festival also featured live matches between wrestlers from WWE NXT. It has made a large economic impact on the city of Louisville.