Louisiana Hayride was a radio and later television country music show broadcast from the Shreveport Municipal Memorial Auditorium in Shreveport, Louisiana, that during its heyday from 1948 to 1960 helped to launch the careers of some of the greatest names in American country and western music. Hank Williams began performing on the Hayride in 1948 after his initial rejection from the Grand Ole Opry. After being fired from the Opry on August 11, 1952, Williams returned to the Hayride briefly before his death on New Years Day 1953. Elvis Presley performed on the radio version of the program in 1954 and made his first television appearance on the television version of Louisiana Hayride on March 3, 1955.