Gregory Paul McLaren (born 1971) who goes by the name of Lucky Diamond Rich, is a New Zealand performance artist, street performer and international arts festival performer, whose act includes sword swallowing and juggling on a unicycle. He is best known, however, for holding the Guinness World Record as "the world's most tattooed person", a title formerly held by Englishman Tom Leppard. Rich has tattoos covering his entire body, including the insides of his eyelids, mouth, ears and foreskin. He has held the certified record since 2006, being 100 percent tattooed.