McOndo is a Latin American literary movement that breaks with the magical realism mode of narration, and counters it with languages borrowed from mass media. The literature of McOndo presents urban Latin American life, in opposition to the rural Latin America of Macondo. Initiated by Chilean writers Alberto Fuguet and Sergio Gómez in the 1990s, the movement serves as an antidote to the Macondo-ism that demanded of all aspiring Latin American writers that they set their tales in steamy tropical jungles in which the fantastic and the real happily coexisted.