Microsoft, a technology company known for its opposition to the open source software paradigm, turned to embrace the approach in the 2010s. From the 1970s through 2000s under CEOs Bill Gates and Steve Ballmer, Microsoft viewed the community creation and sharing of communal code, later to be known as free and open source software, as a threat to its business, and both executives spoke negatively against it. In the 2010s, as the industry turned towards cloud, embedded, and mobile computing—technologies powered by open source advances—CEO Satya Nadella led Microsoft towards open source adoption although Microsoft's traditional Windows business continued to grow throughout this period generating revenues of 26.8 billion in the third quarter of 2018, while Microsoft's Azure cloud revenues nearl