MissBimbo.com (now bimbo.land) is an online fashion game and social networking site. Players style their 'Bimbo' character and level her up by accumulating a variety of attribute points. Points can be earned by playing mini games, participating in competitions, spending time at specific city locations, or points can be bought with in-game currency. The website also features a diverse forum and the opportunity for players to design their own clothes to be sold in the digital shop. Many of the gameplay mechanics and names of attribute points changed when Miss Bimbo was relaunched as Bimboland.