Monoblock Industry of Imagineering is a design and publishing firm established in February 2004 by Pablo Galuppo and Vik Arrieta. Currently located in Buenos Aires, Argentina, Monoblock publishes young artists and illustrators of Argentina and the world, using designed objects as a canvas, in limited series of art products, stationary, illustrated and comic books, apparel, homeware and decor. Monoblock promotes the work of both local and international artists through open art contests, educative workshops, and art events. Monoblock's products are available internationally in bookstores, design and home decor boutiques, museums and their website. They introduced the concept of illustrated products for the everyday life in Argentina, and the concept of authorship to illustrated products, the