Mr. Opportunity (sometimes referred to as "Mr. O.") was an animated character that was used in marketing by American Honda Motor Company, a subsidiary of Honda Motors. From 2004 until 2011, he has appeared in Honda advertisements as their mascot during their annual Honda Clearance event. Mr. Opportunity informs the viewers (or listeners if it’s on the radio) of the deals being offered by Honda during the model year-end clearance event. His typical tagline is “I’m Mr. Opportunity, [knocks on “glass” or microphone] and I’m knockin'!”, although more recent commercials didn't always use this tagline, and in subsequent years a neutral thumping sound for television rather than a screen knock was used, ceding to the fact LCD televisions had become more prevalent among viewers.