Muxlim was primarily known as a social networking website for Muslims that was focused on lifestyle aspects of the community. Founded in 2006 by Mohamed El-Fatatry and Pietari Päivänen of Finland, the company was created as a Muslim lifestyle social media network with primary focus on Muslims in Muslim-minority countries. When the social network did not develop as planned, the company shifted its focus to provide marketing gateway services to the global Muslim consumer market, utilizing Muxlim.com as a launch pad for marketing messages by global companies.