Nacionalna Televizija Happy (often shortened to Happy) is a privately owned TV channel in Serbia. Happy has gained a strong reputation for its entertainment programming. The station offers a compilation of international and domestic movies, American sitcoms, dramas, Indian soap operas and Latin telenovelas, as well as locally produced talk/variety shows, sitcoms and reality shows. Happy's parent company is the Belgrade-based Invej, which also owns many business entities that often serve as sponsors of the program, which is owned by Predrag Ranković.