Native Records is a small British independent record label formed in Sheffield, England. The label was founded by Kevin Donoghue in 1985, after he left RCA Records and during his time at the Music Factory where he was a sound engineer. In January 1989, Native signed Nine Inch Nails but later released them from their contract when TVT Records offered a better deal. In 2006, Native formed its own distribution company Indie distribution. Native continues to release new guitar based bands. Associated labels include: Ozone Recordings.