Nebraska Furniture Mart (NFM) is the largest home furnishing store in North America selling furniture, flooring, appliances and electronics. NFM was founded in 1937 by Belarus-born Rose Blumkin, universally known as Mrs. B., in Omaha, Nebraska, United States. Under the motto "sell cheap and tell the truth," she worked in the business until age 103. In 1983, Mrs. B. sold a majority interest to Berkshire Hathaway in a handshake deal with Warren Buffett.