Networked Help Desk is an open standard initiative to provide a common API for sharing customer support tickets between separate instances of issue tracking, bug tracking, customer relationship management (CRM) and project management systems to improve customer service and reduce vendor lock-in. The initiative was created by Zendesk in June 2011 in collaboration with eight other founding member organizations including Atlassian, New Relic, OTRS, Pivotal Tracker, ServiceNow and SugarCRM. The first integration, between Zendesk and Atlassian's issue tracking product, Jira, was announced at the 2011 Atlassian Summit. By August 2011, 34 member companies had joined the initiative. A year after launching, over 50 organizations had joined. Within Zendesk instances this feature is branded as ticket