The Newfoundland and Labrador Challenge Cup, known as the Johnson Insurance Challenge Cup for sponsorship reasons, is the premier senior men's soccer league in the Canadian province of Newfoundland and Labrador. The competition is held annually from May until September and is governed and organized by the Newfoundland and Labrador Soccer Association. It is a tier 5 league in the Canadian soccer pyramid, and as a result the winning club qualifies to compete for the Challenge Trophy as the representative for Newfoundland and Labrador in October of each year. The St. Lawrence Laurentians and Holy Cross have traditionally dominated the competition, having won a combined total of 42 Cups out of the 50 times that it has been contested, with no other team having won since 2004.