Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients. Display ads appear in all sections of the newspaper except the editorial page, obituary page, and classified section. Newspaper display ads are different from the regular "display ads" terminology, which is commonly referred to as advertisements placed on the internet in banner and other rich media format.