Niblo's Garden was a theater on Broadway, near Prince Street, in SoHo, Manhattan, New York City. It was established in 1823 as "Columbia Garden" which in 1828 gained the name of the Sans Souci and was later the property of the coffeehouse proprietor and caterer William Niblo. The large theater that evolved in several stages, occupying more and more of the pleasure ground, was twice burned and rebuilt. On September 12, 1866, Niblo's saw the premiere of The Black Crook, considered to be the first piece of musical theater that conforms to the modern notion of a "book musical".