Offa's Country is a sustainable tourism project developed under the 2009 Welsh-English Border Strategic Regeneration Programme. The programme is funded by the Welsh Government, Natural England and Advantage West Midlands. Partnerships have been developed between the bodies responsible for the four protected landscapes along a corridor including the administrative border and Offa's Dyke itself, namely Brecon Beacons National Park, Clwydian Range AONB, Shropshire Hills AONB and the Wye Valley AONB together with the Offa's Dyke National Trail. Various other local and quasi-governmental bodies from either side of the border are also involved.