Optimal, Inc.

Optimal, Inc. or OptimalSocial, is a social media advertising technology company that was acquired by Brand Networks in October 2013 for $35 million. According to the , Facebook awarded Optimal the Grand Prize for innovation in its Facebook Preferred Marketing Developer Innovation contest on October 9, 2013 from among over 60 companies entering. Optimal was founded in 2008 by Rob Leathern and David Li, with Atul Patel as a founding board member, and had raised $5.1 million in equity and $2.5 million in debt before its acquisition. Its investors included Michael Walrath and WGI Group. .

Optimal, Inc.

Optimal, Inc. or OptimalSocial, is a social media advertising technology company that was acquired by Brand Networks in October 2013 for $35 million. According to the , Facebook awarded Optimal the Grand Prize for innovation in its Facebook Preferred Marketing Developer Innovation contest on October 9, 2013 from among over 60 companies entering. Optimal was founded in 2008 by Rob Leathern and David Li, with Atul Patel as a founding board member, and had raised $5.1 million in equity and $2.5 million in debt before its acquisition. Its investors included Michael Walrath and WGI Group. .