"People's capitalism" was an American propaganda meme popularized in the mid-1950s as a name for the American economic system by the Ad Council's . It was endorsed by President Dwight D. Eisenhower for worldwide use by the United States Information Agency, which employed the term to trumpet the successful aspects of the American economy worldwide during the Cold War. The propagandists depicted the United States as a classless society of prospering workers versus societies of "slaves" in the Soviet Union and China. Repplier had come to believe that capitalism had been marked by "an unpleasant odor" and felt that an international campaign hailing the American capitalist system was called for.