Phantasialand is a theme park in Brühl, North Rhine-Westphalia, Germany that attracts approximately 2 million visitors annually. The park was opened in 1967 by Gottlieb Löffelhardt and Richard Schmidt. Although starting as a family-oriented park, Phantasialand has also added thrill rides, especially during recent years. Furthermore, following the example of Europa-Park, they have decided to attract business customers beside the regular ones, calling it "Business to Pleasure".