Philips Consumer Communications, L.P. (abbreviated to PCC) was a $2.5 billion joint venture of Lucent Technologies and Royal Philips Electronics formed on October 7, 1997. Philips owned 60% of the joint venture, with Lucent owning the other 40%.PCC was a global venture, with branches in more than 100 countries, including the US, Latin America, Asia-Pacific and Europe.Analysts predicted PCC would become one of the major players in the consumer communications business. Eventually, all telecommunications products made in the venture would have been sold under the Philips brand.