Pinocchio (Korean: 피노키오; RR: Pinokio) is a 2014–2015 South Korean television series starring Lee Jong-suk, Park Shin-hye, Kim Young-kwang and Lee Yu-bi. It aired on SBS from November 12, 2014 to January 15, 2015 on Wednesdays and Thursdays at 21:55 KST for 20 episodes. In China, the online broadcasting rights were sold at a record price of US$280,000 per episode, making it the most expensive Korean drama ever to be sold in China at the time. As of January 23, 2015, it has an accumulated view of 1 billion in Chinese video-sharing website Youku.