The Playboy Mansion, also known as the Playboy Mansion West, is the former home of Playboy magazine founder Hugh Hefner who lived there from 1974 until his death in 2017. Barbi Benton convinced Hefner to buy the home located in Holmby Hills, Los Angeles, California, near Beverly Hills. The mansion became famous during the 1970s through media reports of Hefner's lavish parties which were often attended by celebrities and socialites. It is currently owned by Daren Metropoulos, the son of billionaire investor Dean Metropoulos, and is used for various corporate activities. It also serves as a location for television production, magazine photography, charitable events, and civic functions.